One of the aspects of major growth during my time at Boston Scientific was the opportunity to manage a team of designers and lead many User Research efforts throughout the organization. It allowed me to branch out to more comprehensive and strategic studies beyond usability and preference tests, with which I had plenty of experience. Here, we will briefly focus on one such study.
This study specific was designed to better understand Healthcare Professional’s needs regarding product information, not only about how to get the information but also the specific scenarios they would use the information for, the specific levels of detail desired at each part of their journey and how that varied according to the different roles involved.
Above: timeline slide used during planning and stakeholder presentations on top of finding slides, blurred for corporate ownership.
Above: timeline slide used during planning and stakeholder presentations.
Contrary to user research that is more geared towards nailing down usability details, for this study, we were purposeful in designing for contrast. The objective was not to pick a finalized version for implementation but to provoke our users to comment on various aspects of the experience, gauging tastes, reactions, and even alertness, helping us to single out the improvements that would move forward the most.
Above: Example of different versions of Category Pages used and iterated on thru the test.
Above: Example of different versions of Category Pages used and iterated on thru the test.
Above: Examples of a mobile version of one of the category pages used on the test.
Above: Examples of a mobile version of one of the category pages used on the test.
I interviewed 40 HCPs of different specialties and various titles. The interview structure consisted of a conversational stage to understand better our users, their frame of mind, and their environment. We also took the chance to gather specific preference input without any influence from the prototypes that would follow. The interviews lasted 1 hour each, and due to legal constraints, we did not have the names of the participants, nor could we turn cameras on, hence the lack of the expected test subject thumbnail images, which are always fun to show.
Above: zoomed out screenshot of post it annotations in Miro with participant’s quotes.
With a lot of feedback gathered, we made sure not to project our views into the learning by sharing our perceptions of the inputs with each other. We freely questioned each other’s readings, doing our best to avoid confirmation biases. I compiled the output of the study in a deck, subsequently sharing and presenting it throughout the organization.
Above: zoomed out screenshot of post it annotations in Miro with participant’s quotes.
My role in this study was comprehensive, directing and leading the design team and executing it from the early stages to garner support and funding through synthesis and presentation. This process provided fruitful, challenging, and actionable insights that helped us guide conversations and projects as the opportunities materialized.
"Mau is an exceptional leader and visionary UX professional. His leadership enabled us to launch an MVP e-commerce experience in a new industry with outstanding customer feedback and KPIs that exceeded our goals and expectations."
"Mau's ability to ask insightful questions consistently propelled my growth as a designer. His energy, expertise and innovative approach inspired me to think outside the box, leading me drive significant impact for the growth of the ecommerce platform"
"Mau is an excellent mentor, coach, and advocate – he has your back and wants to see you thrive and succeed. His advocacy and support have boosted my confidence as a UX designer by helping me advocate more for myself, not be afraid to take risks"
Here is a list of User Research Projects I led or executed during my time at Boston Scientific:
and kudos to my colleagues at Boston Scientific.